‘Bruno’: About 88 minutes too long

Published On:
Monday, July 13, 2009
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Summer is a time for blockbusters.

With so many movies released within a short period of time, there’s an assortment of things to see — which also comes at a price of the good, the bad and the “What the hell?”

Sacha Baron Cohen, who originally achieved fame through his 2003 TV series “Da Ali G Show” and his performance in the 2006 film “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” has yet again brought to the theaters a controversial and mind numbing experience.

This film features Cohen, as an Austrian-born gay fashion guru, known as “Bruno” — a character originally conceived on “Da Ali G Show” — who is thrown out of the Euro-fashion industry after pulling a ridiculous stunt at a fashion show.

Bruno now seeks fame in other ways and moves to America to live in Los Angeles in an attempt to make it as an actor and celebrity talk show host among other things, all of which fail.

Failure is not any sort of real barricade for Bruno, however — for he will stop at nothing to reach the levels of recognition he feels he deserves.

Fortunately, he will not have to do it alone, as his assistant’s assistant Lutz who is back in Europe wishes to travel with him to America to make sure his every need is taken care of.

Filled with nonsensical whims and contentious outbursts, “Bruno” is sure to keep the laughter strong of the absent-minded.

Although the movie can provide entertainment in a variety of ways, the viewer must also be certain not take offense to anything that is presented.

Viewers should be advised prior to seeing this film that if they cannot stomach vulgar sexual content, foul language and a few jabs at the American people, then “Bruno” will not be the summertime movie for them.

This is also not the film to search for any levels of political correctness, especially after Bruno decides that in order to achieve fame he needs to adopt a child from Africa, whom he names O.J., which certainly provides for the more controversial topic in the film.

Aspects of humor in “Bruno” are presented in a satirical manner, like the way the fashion industry is portrayed, and the film takes a knock at a celebrity-obsessed society.

However, as long as the film is not taken with any sort of seriousness, the viewer can find at least a few scenes worthy of letting out a chuckle.

Audience members can look forward to seeing many familiar faces on the big screen including appearances by Snoop Dogg, Bono, Elton John, Slash and Paula Abdul.

Reach the reporter at bryan.brougham@asu.edu