Comics won’t be less Marvel-ous

Published On:
Tuesday, September 8, 2009
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Disney recently acquired Marvel Comics, and effectively tossed Molotov cocktails at the fire that is Twitter.

The Web site was full of fans and professionals commenting on the merger.

The Wall Street Journal ran a story last Wednesday titled “Marvel Fans Are Leery About Deal.” In the story, a 31-year-old commented on the “real-life situations that attracted me [to Marvel]” that might go away since Disney is family friendly.

He and all Marvel fans should remember that superheroes are, first and foremost, for children. And real-life situations typically don’t include Norse gods and telepaths.

I feel optimistic about Marvel’s new direction. Superhero stories are good for kids, and nobody can reach them better than Disney.

Warner Bros. acquired DC Comics in 1969. Since then, it has published acclaimed books such as “The Watchmen,” which is the only graphic novel on Time magazine’s “ALL-TIME 100 Novels” list.

Why would Disney’s acquisition of Marvel be any more intrusive than Warner Bros. acquisition of DC Comics?

Disney has bought up companies and their intellectual properties for some time now. It owns Miramax, ABC, ESPN and Pixar. Just because people tweeted this time doesn’t make it any worse.

This isn’t about creative control. It’s about money. Disney acquired Miramax in 1993. A year later, Miramax distributed “Pulp Fiction.” Disney didn’t stifle that film because of violence or profanity.

There weren’t “The Gimp” toys at Disneyland gift shops, but it’s unreasonable to think that the new ownership would stifle creativity at Marvel in a major way.

In a worst-case scenario, Disney casts Miley Cyrus as a character in a Marvel Comics movie. And she couldn’t be any worse than Nicolas Cage in “Ghost Rider.”

Think about all the good things Disney can do with Marvel’s characters.

It can reintroduce them to children through its various TV channels.

I remember watching both Marvel and DC cartoons. The DC quality was clearly better, probably because of its ownership of Warner Bros., whose animation credits include “Looney Tunes.” IGN.com named “Batman: The Animated Series” the second-best animated series of all time.

The impact on theme parks would also be positive. California Adventure remodeled with a Marvel theme would become more than just a place across from Disneyland. Comic book fanboys and children alike would be hard-pressed to avoid such an attraction.

There are alternative forms of non-Disney entertainment, as well. Disney is not going to purchase Lolcat.com or keyboardcat.com or any Internet meme cat. The Internet gives unlimited creative license to everyone, even those with limited creativity. Nobody should worry about the imagination of others when he or she can express his or her own for free.

I would not be surprised or disappointed should Disney buy gaming publishers like Electronic Arts. As long as Disney doesn’t own our eyeballs and brain functions, we’ll be OK.

To sell your eyeballs to The State Press, contact Chris at cogino@asu.edu.