Editorial: More ‘Rogue’ for less

Published On:
Wednesday, December 2, 2009
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Yesterday, Sarah Palin visited our very own Tempe Costco store, taking time to sign her bestselling book, “Going Rogue,” for the scores of “real Americans” who waited in line to see her.

Seeing as Palin’s tell-all memoir lampooned the “liberal media elite” and those who opposed her maverick-y take on national politics, it’s only natural that her tour is visiting Costco — where all good fiscal conservatives go to get more for their buck. The store is a virtual maze of capitalism, a land of low prices and high volume, where you may leave with a 6-foot plantable rose bush and 10 pounds of Christmas cookies in a commemorative tin, but you gosh-darn well got a good deal on them.

It wasn’t a given that Palin’s book would be well received, even by Arizona bargain buyers, because she also took aim at hometown Sen. John McCain, her running mate and the Republican nominee for president in 2008.

But Palin’s base remains strong, and came out in force Tuesday to see the former Alaskan governor in person, and maybe got some holiday shopping done while they were at it.

Keeping in mind the definition of “rogue,” we half expected Palin to be charging through the aisles, not paying attention to the rules of shopping cart conduct, in protest of the “good old boys club” of Costco shoppers who move slowly and hog all the double fudge brownie mix.

At the very least, her newfound national celebrity should entitle Palin to enter the store without flashing her membership card, right?

So what does Sarah Palin “going rogue” in Costco actually look like? We imagine something like this:

Building up her anti-establishment street cred by telling the ladies handing out samples: “Thanks, but no thanks.” Granted, this is a sacrifice — especially when they’re dishing out tasty morsels of pizza, red velvet cake and sharp cheddar — but standing strong in the face of delicious temptation could earn her some valuable political points.

Renaming the Kirkland Signature products as “Palin Signature.” And we all know she loves naming things, so why stop there? There are endless marketing possibilities here, such as Costco-exclusive Bristol Bottled Water, Trig Beach Towels and Alaskan Signature Cod fish imported from her home state.

Calling Costco “Priceclub.” That’s so 1997, but if anyone can bring it back, it’s Sarah Palin.

Telling every customer within earshot how she can see Sam’s Club from her house.

Building a “Bridge to Hardware” out of Kleenex boxes. And while she’s at it, constructing a secret hideout in the stacks of products five stories high.

Blowing past the receipt checker at the exit doors. Come on, we’ve all been tempted to do it — but Sarah Palin provides exactly the kind of leadership we need to break out of the traditional way of doing things and achieve our dreams. Or something like that.

In all seriousness, the former Alaskan governor’s turnout of 1,300 in Tempe, coupled with the fact that her book just sold its 1 millionth copy, proves that Palin’s opinion is no laughing matter.

As attendee Greg Pendergrast said Tuesday: “What she has to say, a lot of people are listening.”