A new social networking Web site may aid students in their search for the ultimate night on the town.
Finance sophomore Julian Bartolomei and engineering sophomore David Kowaleski said they decided to start SeductiveNightlife.com after Bartolomei was waiting in line to get into a Scottsdale nightclub.
Bartolomei said the club had a cover charge, and he didn't know if it would be worth the wait, or the money.
Customers who choose to use the service log in, enter their information, and check off which bars or clubs they want to receive alerts for and on which specific nights they go out. The system makes recommendations about where customers should go out in Tempe, Scottsdale and downtown Phoenix.
The free service will officially launch in March, but is currently functioning to alert those on Seductive Nightlife's mailing list about the company's official launch, Kowaleski said.
The service is mainly geared toward benefiting students from the different schools in the Valley, Infranco said.
Seductive Nightlife uses online and phone alerts to be more convenient for customers and less wasteful, Bartolomei said.
"Everyone is always on their phones [and] text messaging in line [at clubs], and nobody wants to spend their whole night in line," Bartolomei said. "I figured online marketing would be easier, cheaper and cleaner for the environment."
Seductive Nightlife can alert students about promotions at the clubs and bars they select through e-mail, phone or even text messaging, Kowaleski said.
"Our service allows promotions for whenever people want to go out, instead of being spammed," Kowaleski said. "If they don't want to hear from us, they don't have to."
Journalism senior Joe Infranco, who represents Seductive Nightlife, said he thinks the service is geared toward ASU students because they frequent clubs most in Tempe and Scottsdale.
"Students can create a profile or import it from MySpace or Facebook," Infranco said. "The cool thing is, if you accept and reply to the club alert, you can see the list of who else is going to be there."
Infranco added that the Web site combines Facebook.com and MySpace.com to localize the service for ASU students.
Though the Web site is similar to Facebook.com and MySpace.com, it is more user-friendly than the other two networking sites, Bartolomei said.
On Facebook.com, to be invited to events, users must be friends with the host in order to be invited. With Seductive Nightlife, however, it's the users' choice, Bartolomei said.
"I get all these event invitations on Facebook and MySpace and it's annoying because I'm not choosing where to go," he said. "With Seductive Nightlife, users can choose where they want to go, when they want to go and how often they want to go."
Even though Seductive Nightlife has not officially launched, the Web site already claims more than 50 users, Infranco said.
Nearly 300 people have joined Seductive Nightlife's Facebook.com group to display interest in joining the site when the service officially launches, he added.
Marketing junior Bryan Ngo said he thought the Web site was a good idea, but he didn't care that much. Ngo said he doesn't mind just receiving flyers about nightlife events.
"It really doesn't matter to me," he said. "People [who hand out flyers] have a job to do. The flyers don't bug me, though."
Reach the reporter at: ryan.calhoun@asu.edu.
