For some viewers, the Super Bowl is more about the ads than the actual play-by-play. The Super Bowl is one of the biggest entertainment events of the year, and Fox was anything but cheap as a 30-second spot during the game cost an estimated $2.8 million to $3.0 million. Here are The State Press's top picks for best commercials:
5. Bud Light: Product Placement
Everybody has seen product placement in the movies. Anheuser-Busch took this well-known convention to excess as every scene they shot is filled with sight gags to overstate the product. The knight in shining armor saves the Super Bowl commercial, fashioned in Bud Light armor of course, only for the delivery truck to crash the scene. There is nothing better than humor, beer, and football.
4. Doritos: Pug, Finger Licking, House Sitting, Adam & Eve
Why stop at just one? Doritos put together several amusing segments that portrayed the powerful flavor of the Dorito. It delivered a cohesive campaign of slapstick comedy that had viewers busting at the seams. Grab a bag, and enjoy this finger licking, dog friendly, grandpa reviving, earthly blessing.
3. Audi: Leave Behind Old Luxury
Witty humor at its finest. Audi constructed a sarcastic play on the extravagantly rich with puns on million dollar dogs, Kenny G and Mercedes. The idea is for viewers to step out of the cliché idea of luxury vehicles and into the new generation of sophistication.
2. Volkswagen: The Force
VW’s commercial was a close runner-up. This ad shed light upon the imagination of a child through channeling the force and power from within of Star Wars villain, Darth Vader. It also tugged on parental heartstrings by showing the more sensitive Super Bowl fans the rewarding experience of rearing children to establish their own self worth and confidence. Volkswagen effectively appealed to their target audience: the people.
1. Chrysler: Eminem Ode To Detroit
This advertisement definitely took the cake this year. Rapper Eminem makes his second Super Bowl appearance as he introduces the new Chrysler 200 as a tribute to where the car will be imported from, the Motor City. It not only possesses the artistic, cinematic quality to capture the audience, but also draws in viewers of all ages with the references of American culture and a popular superstar. This commercial aluminates the strength of the American worker, gave Detroit a positive image and symbolized the rebirth of the automotive industry.