DISGRUNTLED SPARKY FAN
(In response to Brennan Smith’s Aug. 19 news story, “Pitchfork may be pushing Sparky out of picture.”)
Does Lisa Love plan to embrace the traditions of ASU, really?
Love plans to establish model programs at ASU by embracing the traditions of ASU and aggressively pursuing championships.
Winning with honor, pride, and by embracing the traditions of ASU, sounds great, but so far that is just lip service from Lisa Love.
The logo of Sparky the Sun Devil has been removed off the ASU Football Helmets.
When a call was placed into Lisa Love's office today, a canned response was read to me about branding, clarity of message and uniformity.
It was pointed out the world-famous designer, Todd Van Horne of the Nike Corporation, helped in the design of the new helmet.
When the great Todd Van Horne was contacted today, the identical facts from the press release were again regurgitated, verbatim as the previous statements from the athletic department. I asked him if there was any secular pressure to remove Sparky?
Again, Todd Van Horne went to the written press release from last April. Well let me point out a few design flaws in the new logo, or in the words of Love, "branding".
The current logo utilizes a triton not a pitchfork. Pitchforks have tines, not barbed tritons. ASU currently is using UCSD triton's "branding."
Love’s embracing of ASU tradition is off to a BAD Start.
To me the question is whose branding, clarity of message and uniformity are we speaking of, ASU or Nike?
My alumni cash will not flow again until I see Sparky back on the ASU helmets.
Bill Heatherly
Alumnus
