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Drop it: Listerine for eyes

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Rohto eye drops are available at most drugstores for $6.99.

You've just finished your latest 1,050-word masterpiece for (fill in desired course prefix and number). Your eyes look like you just partied with Cheech and Chong, but they feel exhausted too. Clearly not a job for Clear Eyes, so what do you drop? Say hello to Rohto, the latest eye care product to hit our shores.

The undeniably sexy package design (clear bottle and cute little vinyl pouch) make these eye drops more than just a temporary redness reliever and lubricant; Rohto is the new trucker hat of eye drops.

Originally developed in 1987 for the Japanese youth market, the eye drops have just recently been introduced in the United States under the same name and come in two varieties: V. and Zi.

To describe the sensation of Rohto V., I will quote my buddy Gary Metcalf who introduced the product to me: "Like Listerine for your eyes."

Yes, in fact, the first time I used the drops, I thought my eyes were burning, but within seconds, they felt like two little ice cubes. The powerful, minty sensation also seems to stimulate the user's own tear ducts, flooding the eyes with fresh tears and a cooling sensation.

For the less adventurous, or those who wear contacts, there is Rohto Zi, which offers the same relief for tired eyes, minus the intense cooling sensation.

Rohto can be found at most drugstores and shops around campus, including Walgreens, Osco Drugs and Headquarters on Seventh and Myrtle Streets.

I imagine that before long, Rohto eye drops will be to computer geeks and stoners, what Altoids are to lovers and ravers. Over the counter medicine may seem like a weird choice for the next "It" thing, but one look at the packaging, and one drop of the orgasmic liquid, and you'll see what I mean.

Reach the reporter at saman.mehrazar@asu.edu.


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