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SOMEWHERE OVER WISCONSIN — Flying home from a weekend in the cheese state, one thing resonates from my trip to Madison to watch the Sun Devils take on the Badgers.

The atmosphere.

In early June, over 12,000 student tickets went on sale to undergraduate Badgers.

It took just 36 minutes for every single one of them to be gone.

I remind you, class in Wisconsin doesn’t even begin until September.

Meanwhile, ASU students consistently struggle to sell out their allotment of season tickets.

Yes, the new “Game Day” committee is trying to fix the problem, and more power to them.

But is the “Sparky Dance” going to keep fans’ butts in their seats past the third quarter? Not likely.

We need something like Wisconsin’s “Jump Around,” where all 81,322 fans in attendance shake the stadium prior to the start of the fourth quarter.

Or maybe steal a Lucasfilm character like Admiral Ackbar for a mascot like Ole Miss did.

At other schools, fans build up to games all day. In Tempe, students use games as a precursor to their evenings.

Until that changes, or there is a wet T-shirt contest on the field after the final whistle, Sun Devils will continue to hit the exit signs early.

You know my vote.


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