An ASU honors marketing class is helping the Department of State seek college students for its global internship program.
An undergraduate honors marketing class of 30 students in the W.P. Carey School of Business created the marketing firm, Student-to-Student.
The Department of State provided a $2,500 budget for the project. The class, now finished with the project, has $21 left in their budget.
Their goal is to develop, present and implement a marketing plan along with New Mexico State University and a community college in Tucson.
"I think thus far, this class has been the first class to get real-world, hands-on experience," said Student-to-Student CEO Melissa Williams. "We are a small business."
Student-to-Student presented their marketing campaign to the Department of State on Oct. 5.
The group held four informational sessions on campus regarding the internships last month. At each session a state diplomat spoke and answered questions about the internships.
"We had probably more than 25 [people] at each session," Williams said, which is what they expected.
The class was not aware of how many ASU students applied for the internship.
"It sparked a lot of interest in the University," said Williams.
The group is also working with EdVenture Partners, a Berkeley-based marketing company that aids industry education with resources and guidelines. The slogan they came up with for the project is "Test Drive the World, Accelerate Your Career."
"We wanted to point in a way that would be appealing to college students," Williams said.
The global internship program offers more than 800 opportunities to work across the country and at 265 overseas embassies.
On Nov. 23, the class will give their final presentation to their professor, a Department of State representative, and EdVenture representatives.
Reach the reporter at katherine.ruark@asu.edu.
