Ad-ding it all up
Advertising is a multi-billion dollar industry in the United States, and innovative companies take into account the psychology of their target audience. What happens to consumer choice?
Advertising is a multi-billion dollar industry in the United States, and innovative companies take into account the psychology of their target audience. What happens to consumer choice?
We don’t mean to say that fun equals bad or alcohol is the root of all evil, but how much spring break frivolity is worth your life? A good rule of thumb is not to gamble what you’re not willing to lose.
Hype in the media is not necessarily bad. Drama on all scales has its lessons — something most Americans can recognize, appreciate and learn something from.
Is the media obsessed with conflict? We’re constantly seeing reports of shootings, reality TV fights, and political scandals, yet we still watch it. So is the media obsessed or are we?
For Americans under 30, women measure higher in almost every aspect of psychological, professional and personal well-being than their male peers. What does this do to the notion of gender inequality?
Women’s basketball on the collegiate or professional level is almost an afterthought for many male sports fan because of this notion, sexist or not, that the girls simply can’t compete in the same way as the guys.
In response to Maxfield Barker’s March 2 article, “PETA takes on ASU.”
A state budget-balancing plan likely to pass the Legislature this week echoes an all-too-familiar tune.
Capital punishment may be a touchy subject, but 9/11 terrorists should be tried in America and the death penalty should be pursued.
The death penalty is a contentious topic universally. Terrorism must be treated on par with every other crime when applying laws governing capital punishment.
Domestic airfares are on the rise this spring break and increasing numbers are flying to Europe. Since not as many people are headed to typical beach sites this year, it’s time to get creative.
Are modern technologies such as SMS text messaging and social networks breeding inferior reading comprehension skills? After all, we are what we tweet.
(In response to Kyle Daly’s March 2 article, “Conservative shift boosts College Republicans.”) Kyle Daly’s recent article about a supposed national shift toward conservative values has little basis in reality.
"Mill Avenue has been a historic hub of activity in downtown Tempe, attracting many ASU students, but that hasn’t prevented empty retail spaces from springing up on the street."
Rapist William French claimed a second victim after tearing off his GPS tracking device that the courts irresponsibly put on him after he broke his parole.
Lawmakers in Idaho who have proposed a system to pay students for graduating high school early are taking away from memorable high school experiences.
The Delphic Oracle mantra of today would be “show thyself” instead of the Greek truism “know thyself.”
Applying for graduation at Arizona State University is a simple process: you press some buttons, fill out a survey and pay $50. But for what to many students is a monumental accomplishment, this impersonal, automated system leaves something to be desired.
Arizona’s unemployment rate remains at a high 9.1 percent and the state’s lawmakers should be commended for focusing on the creation of more entry-level jobs.
Karl Rove, former senior adviser and deputy chief of staff to former President George W. Bush, and Howard Dean, former governor of Vermont and former chairman of the Democratic National Committee, graced ASU with a politically charged debate Saturday.
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